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Mixing Up the Disciplines

What science can teach business.

By Joel Kurtzman

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Recently, I helped to organize a gathering aimed at accelerating innovation in the pharmaceutical and biotech industries. The reason for doing that should be apparent. If new medicines can be developed faster, more lives can be saved, and the quality of life can be improved.

Sadly, the opposite is occurring. It costs more money and takes more time to develop new drugs than in the past, and the chances of success are slimmer. Depressed stock market prices for the shares of even the best pharmaceutical companies tell the story.

To make the meetings interesting, we invited high-level scientists and, in addition, business leaders. Our aim was to see if innovative business leaders might prod the scientists into coming up with new ways of going about their chores.

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