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Workplace Branding

Workers at the magazine company Condé Nast watched in dismay last year as their Fiji water was replaced by Poland Spring, and then the Poland Spring disappeared in favor of tap water.

by Victoria Griffith

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Workers at the magazine company Condé Nast watched in dismay last year as their Fiji water was replaced by Poland Spring, and then the Poland Spring disappeared in favor of tap water. Staff refrigerators stocked with expensive libations were considered just one of the workplace perks associated with the company, which publishes upscale magazines like Vanity Fair and Vogue.

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